About Simula Technologies
We are building infrastructure for decision-making in commerce.
The Mission
Make online home buying decisions as confident as working with a real interior designer.
We believe the next evolution of online shopping is not better search or more recommendations, but systems that help users actively decide.
The Problem
People can find products easily, but they struggle to decide what to buy. In home and furniture purchases, decisions are visual, contextual, and often expensive.
Product images, filters, and reviews help with discovery, but they do not answer the most important question: "Will this actually look right in my space?"
The Approach
SimulaFly sits as a layer between discovery and purchase. Curate, compare, decide.
By shifting the experience from browsing an overwhelming catalog to evaluating a small set of highly matched items in the user's specific environment, we naturally increase conviction.
The Team
Founded 2024 · Lucknow, India
Shourya Pratap
Product & Go-To-Market
Amity University
Building the infrastructure that turns visual uncertainty into purchasing confidence.
Ashish
Engineering & ML
IIT Delhi
Architecting the spatial intelligence and rendering pipeline behind SimulaFly.
Supported By
Backing Simula Technologies LLP to build SimulaFly.